Projects
AI-ready Content at Scale
As part of an enterprise-wide digital modernization initiative, I am leading the restructuring of front-end capability pages to strengthen narrative clarity, reinforce brand authority, and improve AI-driven discoverability.
From SEO to AEO
At Northrop Grumman, my work in the AI space focuses on that shift — evolving traditional SEO practices into Answer Engine Optimization (AEO) by designing content systems that are structured, contextual, and readable by both humans and machines.
Humanizing Global Defense
Large-scale system modernization, governance, and AI-driven efficiency.
Enrollment Growth in a Downturn
At Washington and Lee, I helped bridge the gap between admissions and communications, building a digital-first strategy that used storytelling and technology to reach the right students, in the right way, at the right time.
Modernizing an Historic Brand
At VMI, I led the digital transformation of the entire marketing ecosystem—introducing new platforms, governance structures, and creative campaigns that connected institutional mission to modern user experience.
Building. Uniting. Inspiring.
I’ve found that real progress happens when people feel part of something bigger than their own task list. So whether I’m leading a team, partnering across departments, or aligning stakeholders with different missions, my focus is the same — build connection, create clarity, and make sure everyone can see themselves in the outcome.
Freelance Web and Brand Development
With extensive experience collaborating with small, local business owners, I specialize in building brands and creating compelling visual identities.
EarthMagic Recycling
Cocoa Mill Chocolatier
The Southern Inn
The Red Hen
Lime Kiln Theater
Hess Jewelers
Rockbridge Area Hospice
Farm to You
Full Circle Catering
Rockbridge County Public Schools
The Community Table
Shenandoah Preschool
University Cleaners
Provenance Mill Clothiers
Meadowview Cabin
Rockbridge Area Relief Association
George C. Marshall Foundation
SIGADIT
Rockbridge Choral Society
Martial Arts Total Training System
Jasmine Darznik
Cunningham Camps
Shenandoah Framing
Books and Co
Conservation Partners
Cornerstone Bank
Trinity United Methodist Church
Herb Rubenstein, Lawyer
Entsminger Electric
David H. Natkin Law
Mann, Vita, and Elrod
Maple Hall Bed and Breakfast
Beebe Construction
Camp Maxwelton and Camp Lachlan
Washington and Lee University Library
WLU Generals Lacrosse Camp
VMI Keydet Club