Web experiences should build trust, spark curiosity and create community.
I help with that.

Connecting people, platforms, and purpose.

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The work I do best.

  • Enterprise web strategy & governance

    The Challenge: Fragmented, ungoverned, digital ecosystems

    As organizations grow, websites become fragmented and difficult to manage. I bring shared standards, governance models, and operational frameworks that enable teams to move faster while maintaining consistency, quality, and institutional credibility. I have led governance initiatives at a Fortune 100 company and across two major university systems, the principles transfer wherever complexity lives.

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  • AI-ready content and Discoverability

    The challenge: Content invisible to AI discovery

    Search has fundamentally changed. AI-generated summaries, zero-click results, and generative engine optimization are reshaping how audiences find and trust organizations. I help teams restructure content architecture, metadata, and publishing workflows to perform in this new landscape and have the results to prove it works. 17% increase in AI citation coverage in three months.

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  • Digital transformation & change management

    The challenge: Transformation that doesn't stick

    Digital transformation only works when people are aligned around it. I lead cross-functional teams through complex modernization efforts, CMS migrations, platform integrations, audience journey redesigns with the stakeholder alignment and change management practices that make change durable, not just launched.

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  • CMS modernization & platform migration

    The challenge: Legacy platforms holding organizations back

    Platform migrations are as much about people and governance as they are about technology. I have led migrations from WordPress to Sitecore at enterprise scale, directed flagship website redesigns at major universities, and managed the full arc from audit to launch to enablement, so teams actually use the new system well.

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  • Kate's relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman, Director of Corporate Communications
    Sunnyside Communities

  • Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious.

    Gabrielle Tremo, Associate Director Web and Digital Marketing Strategy Analyst
    EAB

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall, Senior Web Developer
    Diagram

  • Kate's insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker, Associate Professor
    VCU

  • Kate seamlessly wove the technical aspects of marketing with visually compelling and creative storytelling.

    Jamie Lipps, Director of Publications and Design
    Washington and Lee University