From strategy to story, marketing and technology are at their best when they build trust, spark curiosity, and create community, one interaction at a time.

What I do

At heart, I’m a connector.

With a spectrum of expertise spanning the full communications journey, from concept and design through development, launch, and ongoing stewardship, I focus on creating touch points that are connected, reliable, and meaningful.

My work lives in the space where creativity meets structure, where design serves strategy, and where connection is the ultimate outcome.

Projects

Freelance

I selectively take on freelance projects for small (usually local) businesses and nonprofit organizations, partnering with teams who need thoughtful strategy and practical execution.

EarthMagic Recycling
Cocoa Mill Chocolatier
The Southern Inn
The Red Hen
Lime Kiln Theater
Hess Jewelers
Rockbridge Area Hospice
Farm to You
Full Circle Catering
Rockbridge County Public Schools
The Community Table
Shenandoah Preschool

University Cleaners
Provenance Mill Clothiers
Meadowview Cabin
Rockbridge Area Relief Association
George C. Marshall Foundation
SIGADIT
Rockbridge Choral Society
Martial Arts Total Training System
Jasmine Darznik
Cunningham Camps
Shenandoah Framing
Books and Co

Conservation Partners
Cornerstone Bank
Herb Rubenstein
Entsminger Electric
David H. Natkin Law
Mann, Vita, and Elrod
Maple Hall Bed and Breakfast
Beebe Construction
Camp Maxwelton and Camp Lachlan
Washington and Lee University Library
WLU Generals Lacrosse Camp
VMI Keydet Club

  • Kate's relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman
    Director of Marketing and Sales at Kendal of Lexington

  • Kate seamlessly wove the technical aspects of marketing efforts with visually compelling and wildly creative storytelling.

    Jamie Lipps
    Director of Publications and Design at Washington and Lee University

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall
    Senior Developer at Diagram

  • Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious.

    Gabrielle Tremo
    Senior Web and Digital Marketing Strategy Analyst, EAB

  • Kate's insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker
    Associate Professor, VCU