Web experiences should build trust, spark curiosity and create community.
I help with that.

Connecting people, platforms, and purpose.

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The work I do best.

  • Enterprise web strategy & governance

    The Challenge: Fragmented, ungoverned, digital ecosystems

    As organizations grow, websites become fragmented and difficult to manage. I bring shared standards, governance models, and operational frameworks that enable teams to move faster while maintaining consistency, quality, and institutional credibility. I have led governance initiatives at a Fortune 100 company and across two major university systems, the principles transfer wherever complexity lives.

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  • AI-ready content and Discoverability

    The challenge: Content invisible to AI discovery

    Search has fundamentally changed. AI-generated summaries, zero-click results, and generative engine optimization are reshaping how audiences find and trust organizations. I help teams restructure content architecture, metadata, and publishing workflows to perform in this new landscape and have the results to prove it works. 17% increase in AI citation coverage in three months.

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  • Digital transformation & change management

    The challenge: Transformation that doesn't stick

    Digital transformation only works when people are aligned around it. I lead cross-functional teams through complex modernization efforts, CMS migrations, platform integrations, audience journey redesigns with the stakeholder alignment and change management practices that make change durable, not just launched.

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  • CMS modernization & platform migration

    The challenge: Legacy platforms holding organizations back

    Platform migrations are as much about people and governance as they are about technology. I have led migrations from WordPress to Sitecore at enterprise scale, directed flagship website redesigns at major universities, and managed the full arc from audit to launch to enablement.

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  • Kate's relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman, Director of Corporate Communications
    Sunnyside Communities

  • Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious.

    Gabrielle Tremo, Associate Director Web and Digital Marketing Strategy Analyst
    EAB

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall, Senior Web Developer
    Diagram

  • Kate's insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker, Associate Professor
    VCU

  • Kate seamlessly wove the technical aspects of marketing with visually compelling and creative storytelling.

    Jamie Lipps, Director of Publications and Design
    Washington and Lee University