Projects

Replaced fragmented admissions marketing with a unified, data-informed digital ecosystem aligning web, CRM, content, and outreach resulting in a 32.5% increase in applications during a national enrollment decline.

Restructured enterprise content and workflows to support AI-driven discovery, shifting from page-based SEO to scalable, intent-driven content systems.

Led performance optimization and governance across a global enterprise website, reducing friction, improving engagement, and establishing scalable models adopted across high-value programs.

Virginia Military Institute’s digital presence had not kept pace with its institutional goals.

Enterprise platform integration, governance implementation, and user-centered digital transformation across legacy systems.

Inclusive marketing is not about softening identity. It is about widening access through clarity and representation.

At VMI, expanding women’s enrollment required research, disciplined messaging, and structural consistency across channels. We did not redefine the institution. We clarified who could thrive within it.