No Ordinary Brand Refresh

I was privileged to lead Virginia Military Institute's first major brand refresh in 13 years.

Virginia Military Institute website homepage displayed on a laptop screen, featuring cadets in uniform marching and the text 'A Different Kind Of College.'

Elevating an Historic Brand

This project included extensive market research and competitive analysis, during which I engaged deeply with key stakeholders through focus groups, surveys, and one-on-one discussions. The insights we gathered were invaluable in shaping a comprehensive, scalable, and sustainable brand style guide.

Event Popup Banner
Airport Billboard
Magazine Ad
2016 Richmond Magazine Ad
Library of Richmond Banner
Parents Brochure
Young man in military uniform standing with arms crossed in front of blooming pink tree, promotional text for VMI.edu.
Portrait of a military officer in uniform with text overlay emphasizing the word "GRIT" and a quote about perseverance from General George C. Marshall, connected to the Virginia Military Institute. It includes details about Marshall’s military and go
Website Redesign