About
I started my career as an art historian turned web designer forging new pathways for connection. I’ve worked at places where history echoes in the hallways and at companies building the future from the ground up. I have dedicated my career to leveraging technology to connect people to ideas.
Highlights from My Career
At Virginia Military Institute, I helped reshape a 175-year-old brand with a campaign called “Don’t Do Ordinary.” It grew women’s applications by 19% and reminded everyone that courage isn’t just a word in the mission statement.
At Washington and Lee University, I led digital marketing that boosted applications 32%; not because we shouted louder, but because we listened better.
And at Northrop Grumman, I took my relational strategy and applied it to one of the most complex enterprise sites in the world. We restructured 17,000+ pages, built governance frameworks, and used AI and analytics to translate complex concepts into audience-focused narratives.
Along the way, I discovered that whether it’s a student deciding where to learn or a global client deciding what to trust, everyone benefits from clarity and connection.
Tech Stack
Content Strategy
Productivity
Content Development
Data and Analytics