Projects
Digital strategy isn’t just about systems—it’s about people. I bridge creativity, technology, and strategy to build digital ecosystems that connect audiences to purpose.
Enrollment Growth in a Downturn
At Washington and Lee, I helped bridge the gap between admissions and communications, building a digital-first strategy that used storytelling and technology to reach the right students, in the right way, at the right time.
Modernizing an Historic Brand
At VMI, I led the digital transformation of the entire marketing ecosystem—introducing new platforms, governance structures, and creative campaigns that connected institutional mission to modern user experience.