Humanizing Global Defense
For me, digital transformation isn’t about chasing the newest tools—it’s about designing systems that help people do their best work and feel supported while they do it.
At Northrop Grumman, I helped reimagine one of the world’s largest corporate websites—a global digital ecosystem serving more than 17,000 daily users. My role was to align architecture, governance, and analytics in ways that made content smarter, faster, and more human.
Challenge: Modernizing for Growth and Governance
The enterprise website had evolved organically over time, organized around internal divisions rather than user needs. This structure limited discoverability, user flow, and strategic storytelling. With thousands of decentralized contributors and a legacy taxonomy, even small updates could become friction points.
Meanwhile, high-profile product pages—like the Integrated Battle Command System (IBCS)—were underperforming, with high bounce rates, dead clicks, and inconsistent messaging that created reputational risk for flagship programs.
For the IBCS page, I led a full UX redesign that:
Resolved critical accessibility and functionality issues (video player, CTA structure).
Streamlined technical content with visual hierarchy and accordion menus.
Reframed messaging in alignment with brand and audience expectations.
Approach: Designing for Clarity, Scalability, and Insight
To modernize this complex ecosystem, I led efforts to:
Rearchitect content taxonomy and metadata models around market-based strategy and audience needs.
Introduce AI-assisted workflows for SEO, tagging, and metadata, reducing rework and improving discoverability.
Implement behavioral analytics tools (Crazy Egg, GA4, Sitecore, Similarweb) to uncover friction points and guide continuous UX optimization.
Partner across communications, development, and product teams to design agile processes that scaled across a global enterprise.
Translate analytics into design actions, redesigning navigation and component layouts for clarity and accessibility.
Impact: Data-Informed Design, Measurable Results
81.5% reduction in rage clicks and 71.4% drop in dead clicks.
36.6% decrease in bounce rate on high-value landing pages.
Improved discoverability and speed across a decentralized publishing network.
Model adopted enterprise-wide for high-profile landing pages and continuous optimization initiatives.
Established governance frameworks that empowered teams to publish with confidence, consistency, and compliance.