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    <loc>https://www.communikatedesign.com/projects/enrollment-growth-in-a-downturn</loc>
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    <lastmod>2026-04-30</lastmod>
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      <image:title>Projects - Enrollment Growth in a Downturn - Make it stand out</image:title>
      <image:caption>Unified admissions, marketing, and web operations through custom centralized project management system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1733688038213-X5CETT8O340PJKLWK5SY/WLU-Viewbook-no-background.png</image:loc>
      <image:title>Projects - Enrollment Growth in a Downturn - Make it stand out</image:title>
      <image:caption>Established approval and editorial workflows, streamlining time-sensitive operations across teams</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1736196844383-0MWL9GH89YVAYHX1GXA5/wlu-homepage.png</image:loc>
      <image:title>Projects - Enrollment Growth in a Downturn - Make it stand out</image:title>
      <image:caption>Took over midstream CMS and website redesign, driving completion, alignment, and institution-wide adoption within the first year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/cdc1066b-96b2-4f19-8a9e-3fb22b128a44/Counselor+Poster+2021-22-Side+A_Page_2.jpg</image:loc>
      <image:title>Projects - Enrollment Growth in a Downturn - Make it stand out</image:title>
      <image:caption>Integrated CMS, CRM, and analytics platforms, enabling personalized user journeys and data-driven drip marketing across the recruitment funnel</image:caption>
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      <image:title>Projects - Enrollment Growth in a Downturn - Make it stand out</image:title>
      <image:caption>Launched virtual recruitment ecosystem (tours, events, engagement tools) during disruption</image:caption>
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    <loc>https://www.communikatedesign.com/projects/ai-ready-content</loc>
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    <lastmod>2026-04-30</lastmod>
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      <image:title>Projects - AI-Ready Content - Make it stand out</image:title>
      <image:caption>The issue wasn’t content quality. It was how content was structured, connected, and surfaced.</image:caption>
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  <url>
    <loc>https://www.communikatedesign.com/projects/scaling-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/47d17453-a7c8-4061-81df-eb84483db614/ibcs.png</image:loc>
      <image:title>Projects - Scaling Performance - Make it stand out</image:title>
      <image:caption>High bounce rates, dead clicks, and fragmented messaging on pages tied directly to brand credibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1736436858202-TFY9NHVNZ0RV2B138BXM/ng-home-manta.png</image:loc>
      <image:title>Projects - Scaling Performance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1770845053943-NAFU2CN6ML1OCF80LZ1F/microelectronics-1.png</image:loc>
      <image:title>Projects - Scaling Performance - Make it stand out</image:title>
      <image:caption>Increased on-page engagement 2x through UX improvements and structured content models</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/e8b97679-182c-4ebd-b0ad-3b17bd3f42ca/ng-homepage.png</image:loc>
      <image:title>Projects - Scaling Performance - Make it stand out</image:title>
      <image:caption>Led enterprise IA overhaul, shifting to customer-focused architecture improving usability and content findability</image:caption>
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  <url>
    <loc>https://www.communikatedesign.com/projects/modernizing-legacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/0a3d3031-4b26-45ca-9352-1c4cbfd35d0e/vmi-old-laptop-mockup.png</image:loc>
      <image:title>Projects - Modernizing Legacy - VMI’s website was more artifact than asset.</image:title>
      <image:caption>VMI’s existing website was more artifact than asset—outdated tech, fragmented content, and a structure that left users guessing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1728501368634-XCM4WUD5IXVIRPHCAJ2I/vmi-kate-home.png</image:loc>
      <image:title>Projects - Modernizing Legacy - vmi.edu</image:title>
      <image:caption>vmi.edu – Public storytelling and institutional narrative</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055773753-EKR9PESIU1V8REL814JU/vmi-portal-homepage-2.png</image:loc>
      <image:title>Projects - Modernizing Legacy - myvmi.edu</image:title>
      <image:caption>myvmi.edu – Internal tools and resources for current students, faculty, and staff</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055747533-95MOIJCJ6HYTP4QF5GBQ/inside-vmi-homepage.png</image:loc>
      <image:title>Projects - Modernizing Legacy - inside-vmi.edu</image:title>
      <image:caption>insidevmi.edu – Recruitment-focused portal for prospective cadets and families</image:caption>
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    <loc>https://www.communikatedesign.com/projects/designing-for-belonging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1777487807086-TSGLE5JHL29PUML571I3/vmi-alyssa-laptop-mockup.png</image:loc>
      <image:title>Projects - Designing for Belonging - Make it stand out</image:title>
      <image:caption>Virginia Military Institute began admitting women in 1997 following the U.S. Supreme Court’s decision in United States v. Virginia. Nearly three decades later, women represented roughly 14% of the Corps of Cadets.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/90d8354e-fbea-4089-a60e-cdd5a87843e5/2016+Richmond+Magazine+Full+page+V+ad+Woman_v2.jpg</image:loc>
      <image:title>Projects - Designing for Belonging - VMI’s culture is structured, demanding, and historically male.</image:title>
      <image:caption>Public conversations around gender equity, leadership representation, and campus climate were visible. Female cadets reported pressure to prove they were not symbolic appointments. Prospective families had practical and emotional questions about belonging, standards, and support. Generic inclusion language would not suffice.</image:caption>
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      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
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      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771332264381-C5AFYLH0A71JLP2ZW64A/women-at-vmi-seize-opportunity-spread.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
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      <image:title>Projects - Designing for Belonging</image:title>
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      <image:title>Projects - Designing for Belonging</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771331912520-740IP3LEWMCWNXA0IITI/women-at-vmi-train-to-lead-spread.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
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      <image:title>Projects - Designing for Belonging</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771283014118-8L6QVR0RQILI7E1HXNOW/women-at-vmi-friendships-spread.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
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      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351905792-B0IBF1S8QBBWYX348KJX/2019_VMI_Viewbook+13.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351903661-X7OA38H2K3SZFNU7JCNZ/2019_VMI_Viewbook+7.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351902578-NUS5ED1DWEX4K0OM67IT/2019_VMI_Viewbook+12.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/5dcb127b-3061-40ec-85fb-f92a6120af8f/vmi-parent-brochure-no-back.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/47d442e4-3e1a-4d5a-9e44-7ead00142f0a/women-different-kind-of-graduate.jpg</image:loc>
      <image:title>Projects - Designing for Belonging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.communikatedesign.com/projects/preserve-and-inspire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1736196675450-EWKTS7DTPY03I97EXPEC/marshall-foundation-homepage.png</image:loc>
      <image:title>Projects - Preserve and Inspire - Make it stand out</image:title>
      <image:caption>We rebuilt the website on a more robust CMS and reframed it from transactional to storytelling and fundraising</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/efd97cb7-536c-4271-8d8c-2fc5046101a7/03-Marshall-Foundation.png</image:loc>
      <image:title>Projects - Preserve and Inspire - Make it stand out</image:title>
      <image:caption>Designed and developed a campaign lookbook that translated the museum’s mission into a compelling case for support, helping leadership communicate the value of investing in a digital future.</image:caption>
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    <loc>https://www.communikatedesign.com/projects/leadership-lessons</loc>
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    <lastmod>2026-04-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/920597ad-f9d1-4f30-b73f-37a259d64776/C90A7681-40D4-4C89-821E-F58602742E19.jpg</image:loc>
      <image:title>Projects - Leadership Lessons - Make it stand out</image:title>
      <image:caption>Because building a team isn’t about filling roles, it’s about creating the conditions for something better to take shape. Photo: Ithaca Youth Project, Ithaca NY</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/dac27911-6761-4e10-84d2-0cbfffc87348/wlu-front-lawn.jpeg</image:loc>
      <image:title>Projects - Leadership Lessons - Make it stand out</image:title>
      <image:caption>Washington and Lee University</image:caption>
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    <image:image>
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      <image:title>Projects - Leadership Lessons - Make it stand out</image:title>
      <image:caption>Virginia Military Institute</image:caption>
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    <loc>https://www.communikatedesign.com/projects/category/MarTech</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Recruitment+Marketing</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Human-Informed+and+Decision-Driven+UX</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Audience-Centered+Storytelling</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Digital+Transformation</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Digital+Ecosystem+Design</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Inclusive+Leadership</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Higher+Education</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Platform+Architecture</loc>
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    <loc>https://www.communikatedesign.com/projects/category/Decentralized+Leadership</loc>
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    <loc>https://www.communikatedesign.com/home</loc>
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    <lastmod>2026-04-30</lastmod>
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    <loc>https://www.communikatedesign.com/winn-awards</loc>
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    <lastmod>2024-10-22</lastmod>
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      <image:title>Winn Awards</image:title>
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      <image:title>Winn Awards</image:title>
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      <image:title>Winn Awards</image:title>
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