https://www.communikatedesign.com/projects daily 0.75 2026-05-28 https://www.communikatedesign.com/projects/enrollment-growth-in-a-downturn monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1728483091470-YUJ0LDPDOZK15U6KTIME/wlu-publications-trakcer.png Projects - Enrollment Growth in a Downturn - Make it stand out The custom centralized project management system built to align admissions, marketing, and web operations, giving every team visibility into active campaigns and eliminating the duplication and drift that came from siloed coordination. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1733688038213-X5CETT8O340PJKLWK5SY/WLU-Viewbook-no-background.png Projects - Enrollment Growth in a Downturn - Make it stand out The admissions viewbook produced under the new editorial governance framework. One example of how shared standards and approval workflows enabled on-brand, high-quality materials to move from brief to print faster than before, with fewer revision cycles. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1736196844383-0MWL9GH89YVAYHX1GXA5/wlu-homepage.png Projects - Enrollment Growth in a Downturn - Make it stand out The redesigned W&L homepage completed, aligned, and launched institution-wide within the first year. The new architecture prioritized audience-specific entry points and clear pathways to high-value content, replacing a navigation structure that had been organized around the org chart. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/cdc1066b-96b2-4f19-8a9e-3fb22b128a44/Counselor+Poster+2021-22-Side+A_Page_2.jpg Projects - Enrollment Growth in a Downturn - Make it stand out One piece from the 2021–22 counselor recruitment materials, part of a suite of print and digital assets developed for the season's geo-targeted campaigns. The materials were built to flex across channels and regions while maintaining consistent brand voice under the new governance framework. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771261996536-F3MKPU8PNX1UQQ8Z153U/laptop-virtual-tour.png Projects - Enrollment Growth in a Downturn - Make it stand out The virtual recruitment ecosystem launched during COVID, including tours, virtual events, and digital engagement tools, built to replace in-person touchpoints entirely. This was not a repurposed YouTube channel. It was a purpose-built engagement system designed around the decisions a prospective student needed to make remotely. https://www.communikatedesign.com/projects/ai-ready-content monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1770845053943-NAFU2CN6ML1OCF80LZ1F/microelectronics-1.png Projects - AI-Ready Content Strategy https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/32ae377c-dec7-488f-83bd-8070717d8080/microelectronics-2.png Projects - AI-Ready Content Strategy https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/6c92cf1f-df8b-47dd-9577-0bcc76dd455d/microelectronics-3.png Projects - AI-Ready Content Strategy https://www.communikatedesign.com/projects/scaling-performance monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/47d17453-a7c8-4061-81df-eb84483db614/ibcs.png Projects - Scaling Performance - Make it stand out High bounce rates, dead clicks, and fragmented messaging on pages tied directly to brand credibility. https://www.communikatedesign.com/projects/modernizing-legacy monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/0a3d3031-4b26-45ca-9352-1c4cbfd35d0e/vmi-old-laptop-mockup.png Projects - Modernizing a Legacy - VMI’s website was more artifact than asset. VMI's existing website was more artifact than asset; outdated technology, fragmented content, and a structure that asked every audience to navigate the institution's internal org chart to find what they needed. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1728501368634-XCM4WUD5IXVIRPHCAJ2I/vmi-kate-home.png Projects - Modernizing a Legacy - vmi.edu vmi.edu Public storytelling & institutional narrative For prospective students, media, donors, and the public https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055773753-EKR9PESIU1V8REL814JU/vmi-portal-homepage-2.png Projects - Modernizing a Legacy - myvmi.edu myvmi.edu Internal tools & community resources For current cadets, faculty, and staff https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055747533-95MOIJCJ6HYTP4QF5GBQ/inside-vmi-homepage.png Projects - Modernizing a Legacy - inside-vmi.edu insidevmi.edu Recruitment experience for prospects & families For prospective cadets and their families https://www.communikatedesign.com/projects/designing-for-belonging monthly 0.5 2026-05-27 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1777487807086-TSGLE5JHL29PUML571I3/vmi-alyssa-laptop-mockup.png Projects - Designing for Belonging - Make it stand out Virginia Military Institute began admitting women in 1997 following the U.S. Supreme Court’s decision in United States v. Virginia. Nearly three decades later, women represented roughly 14% of the Corps of Cadets. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/90d8354e-fbea-4089-a60e-cdd5a87843e5/2016+Richmond+Magazine+Full+page+V+ad+Woman_v2.jpg Projects - Designing for Belonging - VMI’s culture is structured, demanding, and historically male. Public conversations around gender equity, leadership representation, and campus climate were visible. Female cadets reported pressure to prove they were not symbolic appointments. Prospective families had practical and emotional questions about belonging, standards, and support. 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Marshall, connected to the Virginia Military Institute. 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