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Brand Refresh Young man in military uniform standing with arms crossed in front of blooming pink tree, promotional text for VMI.edu. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/7b27ea48-058b-403b-aa97-cbb0fa083c23/VMI-Admissions-Event-Poster.jpg VMI Brand Refresh Portrait of a military officer in uniform with text overlay emphasizing the word "GRIT" and a quote about perseverance from General George C. Marshall, connected to the Virginia Military Institute. It includes details about Marshall’s military and governmental roles. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/f2526923-c2c6-4333-a1b1-2a6fa93d0bef/www.vmi.edu_.png VMI Brand Refresh Website Redesign https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718130794815-0G1DEDFKUSOFFK5M9ZA9/vmi-kate-home.png https://www.communikatedesign.com/projects daily 0.75 2026-04-14 https://www.communikatedesign.com/projects/growth-during-a-downturn monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1735926441350-6ED0CR4NR0PVV6JS386F/W%26L+Viewbook+2020+Cover.jpg Projects - Growth During a Downturn - Redesigned Viewbook We incorporated the brick iconography and used intentional, non-editorialized language in our messaging. Founded in 1749 as Augusta Academy, our history traces the arc of the nation’s history. The institution’s name changed several times before becoming Washington and Lee University in 1871. The name recognizes the direct contributions of George Washington, whose 1796 gift of James River Canal stock saved the institution from financial ruin, and Robert E. Lee, whose presidency from 1865-1870 bolstered enrollment, raised funds and earned national recognition for curricular innovation. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/ff12cab0-5e3e-4719-98b5-e333261ded53/wlu-big-ideas.jpg Projects - Growth During a Downturn - Direct Mailer Mail collateral shared the same visual cues and branding. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/57b3ff33-e582-4672-b4ba-da7f68f98e44/wlu-publications-trakcer.png Projects - Growth During a Downturn - Project Management I built a custom, scalable intake and project management system supporting 50+ concurrent enrollment campaigns. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1736196844383-0MWL9GH89YVAYHX1GXA5/wlu-homepage.png Projects - Growth During a Downturn - Prospect-Focused Website Led digital transformation efforts for website redesign and architecture shift to a prospect-focused experience. We established A/B testing, performance dashboards, and UX frameworks enabled rapid refinement based on user behavior rather than reaction. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/356e76f7-7ec2-462f-a5f3-bb6a756b127d/WLU-travel-brochure-exterior.jpg Projects - Growth During a Downturn - Event Collateral https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/bcb5fc4a-d9ea-4491-8d88-85a70d310b2d/Screenshot+2024-12-07+at+7.46.40%E2%80%AFAM.png Projects - Growth During a Downturn - Virtual Tour I led a rapid shift to virtual recruitment through online tours (W&L’s first), information sessions, and counselor engagement. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1732276737934-4VZBDBHXCFNXL7POL4F5/WLU-Search.png Projects - Growth During a Downturn - Optimized Search UX I led website strategy and managed IA to strengthen usability for all users. We continuously optimized and iteratively improved usability for users across internal and external sites. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/cdc1066b-96b2-4f19-8a9e-3fb22b128a44/Counselor+Poster+2021-22-Side+A_Page_2.jpg Projects - Growth During a Downturn - HS Counselor Touchpoints I partnered with creative teams and vendors delivering consistent, mission-aligned storytelling. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/73e2cb45-a503-4635-8d30-924bd08f9a08/Counselor+Poster+2021-22-Side+A_Page_1.jpg Projects - Growth During a Downturn - Sense of Place In a moment when conversations about history were difficult and emotionally charged, this visual language offered a constructive way to acknowledge place and legacy without amplifying division. https://www.communikatedesign.com/projects/anatomy-of-a-brand monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1717772158381-KCB6X7CK7ZJCK8V5R51F/Rubber-Stamp.jpg Projects - Anatomy of a Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/89ed385a-8111-4d9e-acc7-4c4448b31bfa/rara-final-logo.jpeg Projects - Anatomy of a Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/020f78c4-35a9-4afc-8407-6e0b4c7d57c1/rara-utilities.png Projects - Anatomy of a Brand - RARA Utilities Assistance https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/ef7aa39b-137e-4946-b54a-61ced70c6616/rara-housing.png Projects - Anatomy of a Brand - RARA Housing Support https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/97ed6c00-568f-4722-b78a-aacfffac1bd9/rara-grocery.jpeg Projects - Anatomy of a Brand - RARA Neighborhood Grocery https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/0ed3a021-988a-4a3e-97e2-cc602caff1a0/rara-green.png Projects - Anatomy of a Brand - RARA Primary Logo https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/750d9502-4f91-4685-8050-7b719fe033da/collateral.png Projects - Anatomy of a Brand - RARA Brand Collateral https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/824651dd-d7fd-4326-b8ac-8347158d91dd/Screenshot+2024-12-31+at+8.01.15%E2%80%AFAM.jpg Projects - Anatomy of a Brand - RARA Site Branding https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055696015-GNQ5164WXZKCVY6LF0J8/rara-homepage.png Projects - Anatomy of a Brand - RARA Website https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/922afd9b-c598-4488-b96b-fe3de608e050/Screenshot+2024-12-31+at+8.02.33%E2%80%AFAM.png Projects - Anatomy of a Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.communikatedesign.com/projects/the-community-table monthly 0.5 2026-04-08 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/d93c89a6-f924-4c8a-8676-93588ddf15ed/patrick.jpg Projects - Reimagining The Community Table - Collaborating in Community Incorporating W&L students into The Community Table operations “Built a bridge between two worlds.” https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/32181e3c-cb67-4a4e-a962-9c004e00f0b6/_DSC1929.png Projects - Reimagining The Community Table - College Partnerships Expanding College Partnerships: W&L Students prepared, delivered, and helped serve meals as part of their volunteer corps. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1c6dd180-8d37-4ef1-8450-17fedb609feb/IMG_8221.jpg Projects - Reimagining The Community Table - New Ways to Help We discovered something unexpected: For many families, takeout was not just a temporary fix, it was a preferred and more accessible option. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/c5fdef0e-c059-4c43-a05d-d9e2949cf463/IMG_0332.jpg Projects - Reimagining The Community Table - Clarified Messaging One challenge emerged clearly: higher-income residents hesitated to accept meals, fearing they were taking resources from neighbors in need. We reframed the narrative with the inclusive campaign line: “Dinner’s on us.” The message was simple and intentional: this is not charity, it is community. And it worked! https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/e87fbf79-addd-413e-b9d0-c1d70ac852dd/IMG_20230412_190454.jpg Projects - Reimagining The Community Table - New Locations Our new meal location in Glasgow at the under utilized community center become one of the most popular locations! https://www.communikatedesign.com/projects/decentralized-leadership monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1e6ff85f-ed82-46e2-a368-37aae4c142df/vmi-story-body3.jpg Projects - Three Ways to Lead - Make it stand out Because building a team isn’t about filling roles—it’s about creating the conditions for something better to take shape. Photo: VMI:Kevin Remington https://www.communikatedesign.com/projects/designing-for-belonging monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/90d8354e-fbea-4089-a60e-cdd5a87843e5/2016+Richmond+Magazine+Full+page+V+ad+Woman_v2.jpg Projects - Designing for Belonging - VMI’s culture is structured, demanding, and historically male. Public conversations around gender equity, leadership representation, and campus climate were visible. Female cadets reported pressure to prove they were not symbolic appointments. Prospective families had practical and emotional questions about belonging, standards, and support. Generic inclusion language would not suffice. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/d4aa565a-88d1-40b6-99f3-22513bbc417e/women-at-vmi-opening-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/16a53d33-841c-4fff-b023-22bfdc00046b/women-at-vmi-earn-your-place-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771332264381-C5AFYLH0A71JLP2ZW64A/women-at-vmi-seize-opportunity-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/b6990346-a8f7-4b03-bb46-d04e35fb5c99/women-at-vmi-discover-your-strength-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771283005404-METJATFTGIWJ33D7FMIZ/women-at-vmi-join-a-team-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771331912520-740IP3LEWMCWNXA0IITI/women-at-vmi-train-to-lead-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771331920900-QDXNX8HSK8CBLC30G1WL/women-at-vmi-get-involved-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771283014118-8L6QVR0RQILI7E1HXNOW/women-at-vmi-friendships-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771330699662-2689YDPK5XXYZYNVE9TU/women-at-vmi-ensure-your-future-spread.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351905792-B0IBF1S8QBBWYX348KJX/2019_VMI_Viewbook+13.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351903661-X7OA38H2K3SZFNU7JCNZ/2019_VMI_Viewbook+7.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351902578-NUS5ED1DWEX4K0OM67IT/2019_VMI_Viewbook+12.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/5dcb127b-3061-40ec-85fb-f92a6120af8f/vmi-parent-brochure-no-back.png Projects - Designing for Belonging https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/47d442e4-3e1a-4d5a-9e44-7ead00142f0a/women-different-kind-of-graduate.jpg Projects - Designing for Belonging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.communikatedesign.com/projects/humanizing-the-digital-experience monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1733688005293-DORZCLCBE743UFHO1C6H/wlu-homepage.png Projects - Humanizing the Digital Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1728483091470-YUJ0LDPDOZK15U6KTIME/wlu-publications-trakcer.png Projects - Humanizing the Digital Experience Rather than designing a website, we built a system, one that could evolve with changing technology and audience expectations. https://www.communikatedesign.com/projects/ai-ready-content-at-scale monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/81fee9dc-5f36-43a0-95fa-684d91dccdf2/microelectronics-1.png Projects - AI-Ready Content at Scale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/6c92cf1f-df8b-47dd-9577-0bcc76dd455d/microelectronics-3.png Projects - AI-Ready Content at Scale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/32ae377c-dec7-488f-83bd-8070717d8080/microelectronics-2.png Projects - AI-Ready Content at Scale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.communikatedesign.com/projects/modernizing-a-historic-brand monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/0a3d3031-4b26-45ca-9352-1c4cbfd35d0e/vmi-old-laptop-mockup.png Projects - Modernizing a Historic Brand - VMI’s website was more artifact than asset. VMI’s existing website was more artifact than asset—outdated tech, fragmented content, and a structure that left users guessing. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1728501368634-XCM4WUD5IXVIRPHCAJ2I/vmi-kate-home.png Projects - Modernizing a Historic Brand - vmi.edu vmi.edu – Public storytelling and institutional narrative https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055773753-EKR9PESIU1V8REL814JU/vmi-portal-homepage-2.png Projects - Modernizing a Historic Brand - myvmi.edu myvmi.edu – Internal tools and resources for current students, faculty, and staff https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055747533-95MOIJCJ6HYTP4QF5GBQ/inside-vmi-homepage.png Projects - Modernizing a Historic Brand - inside-vmi.edu insidevmi.edu – Recruitment-focused portal for prospective cadets and families https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/3f6a87db-b9f9-473f-adb6-dd01d04c5422/www.vmi.edu_.png Projects - Modernizing a Historic Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.communikatedesign.com/projects/optimizing-for-global-defense monthly 0.5 2026-04-14 https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1736436858202-TFY9NHVNZ0RV2B138BXM/ng-home-manta.png Projects - Optimizing for Global Defense; on the Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/47d17453-a7c8-4061-81df-eb84483db614/ibcs.png Projects - Optimizing for Global Defense; on the Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/e8b97679-182c-4ebd-b0ad-3b17bd3f42ca/ng-homepage.png Projects - Optimizing for Global Defense; on the Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.communikatedesign.com/projects/category/MarTech monthly 0.5 https://www.communikatedesign.com/projects/category/Recruitment+Marketing monthly 0.5 https://www.communikatedesign.com/projects/category/Leadership monthly 0.5 https://www.communikatedesign.com/projects/category/Inclusive+Leadership monthly 0.5 https://www.communikatedesign.com/projects/category/Higher+Education monthly 0.5 https://www.communikatedesign.com/projects/category/Human-Informed+and+Decision-Driven+UX monthly 0.5 https://www.communikatedesign.com/projects/category/Audience-Centered+Storytelling monthly 0.5 https://www.communikatedesign.com/projects/category/AI monthly 0.5 https://www.communikatedesign.com/projects/category/Performance-Driven+Optimization monthly 0.5 https://www.communikatedesign.com/projects/category/Decentralized+Leadership monthly 0.5 https://www.communikatedesign.com/projects/category/Digital+Transformation monthly 0.5 https://www.communikatedesign.com/projects/category/Enterprise+Marketing monthly 0.5 https://www.communikatedesign.com/projects/category/Brand+Strategy monthly 0.5 https://www.communikatedesign.com/projects/category/Performance+Measurement+and+Optimization monthly 0.5 https://www.communikatedesign.com/projects/category/Design monthly 0.5 https://www.communikatedesign.com/projects/category/Integrated+Marketing monthly 0.5 https://www.communikatedesign.com/projects/category/Partnership monthly 0.5 https://www.communikatedesign.com/projects/category/Content+Governance+at+Scale monthly 0.5 https://www.communikatedesign.com/projects/category/Digital+Ecosystem+Design monthly 0.5 https://www.communikatedesign.com/projects/category/JI monthly 0.5 https://www.communikatedesign.com/projects/category/AI+Audiences+and+Discoverability monthly 0.5 https://www.communikatedesign.com/projects2 daily 0.75 2026-02-12