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    <loc>https://www.communikatedesign.com/projects/anatomy-of-a-brand</loc>
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    <lastmod>2026-02-26</lastmod>
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      <image:title>Projects - Anatomy of a Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/123b663c-060b-4713-b7fe-48af23201c94/rara-old.png</image:loc>
      <image:title>Projects - Anatomy of a Brand - This was more than cosmetic.</image:title>
      <image:caption>RARA needed strategic repositioning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/89ed385a-8111-4d9e-acc7-4c4448b31bfa/rara-final-logo.jpeg</image:loc>
      <image:title>Projects - Anatomy of a Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/020f78c4-35a9-4afc-8407-6e0b4c7d57c1/rara-utilities.png</image:loc>
      <image:title>Projects - Anatomy of a Brand</image:title>
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      <image:title>Projects - Anatomy of a Brand</image:title>
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      <image:title>Projects - Anatomy of a Brand</image:title>
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      <image:title>Projects - Anatomy of a Brand</image:title>
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    <image:image>
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      <image:title>Projects - Anatomy of a Brand</image:title>
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    <image:image>
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      <image:title>Projects - Anatomy of a Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/the-community-table</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/d93c89a6-f924-4c8a-8676-93588ddf15ed/patrick.jpg</image:loc>
      <image:title>Projects - The Community Table - Collaborating in Community</image:title>
      <image:caption>Incorporating W&amp;L students into The Community Table operations “Built a bridge between two worlds.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/8cbe45f6-9567-4292-a7c5-3566350c162b/_DSC1929.JPG</image:loc>
      <image:title>Projects - The Community Table - College Partnerships</image:title>
      <image:caption>W&amp;L Students prepared, delivered, and helped serve meals as part of their volunteer corps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1c6dd180-8d37-4ef1-8450-17fedb609feb/IMG_8221.jpg</image:loc>
      <image:title>Projects - The Community Table - New Ways to Help</image:title>
      <image:caption>We discovered something unexpected: For many families, takeout was not just a temporary fix, it was a preferred and more accessible option.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/e87fbf79-addd-413e-b9d0-c1d70ac852dd/IMG_20230412_190454.jpg</image:loc>
      <image:title>Projects - The Community Table - New Locations</image:title>
      <image:caption>Our new meal location in Glasgow at the under utilized community center become one of the most popular locations!</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - The Community Table - Clarified Messaging</image:title>
      <image:caption>One challenge emerged clearly: higher-income residents hesitated to accept meals, fearing they were taking resources from neighbors in need. We reframed the narrative with the inclusive campaign line: “Dinner’s on us.” The message was simple and intentional: this is not charity, it is community. And it worked!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/designing-for-belonging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/90d8354e-fbea-4089-a60e-cdd5a87843e5/2016+Richmond+Magazine+Full+page+V+ad+Woman_v2.jpg</image:loc>
      <image:title>Projects - Designing for Belonging - VMI’s culture is structured, demanding, and historically male.</image:title>
      <image:caption>Public conversations around gender equity, leadership representation, and campus climate were visible. Female cadets reported pressure to prove they were not symbolic appointments. Prospective families had practical and emotional questions about belonging, standards, and support. Generic inclusion language would not suffice. Recruitment messaging needed specificity, candor, and strength.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Designing for Belonging</image:title>
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      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
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      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
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      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
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      <image:title>Projects - Designing for Belonging</image:title>
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      <image:title>Projects - Designing for Belonging</image:title>
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    <image:image>
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      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771283014118-8L6QVR0RQILI7E1HXNOW/women-at-vmi-friendships-spread.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771330699662-2689YDPK5XXYZYNVE9TU/women-at-vmi-ensure-your-future-spread.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351905792-B0IBF1S8QBBWYX348KJX/2019_VMI_Viewbook+13.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351903661-X7OA38H2K3SZFNU7JCNZ/2019_VMI_Viewbook+7.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771351902578-NUS5ED1DWEX4K0OM67IT/2019_VMI_Viewbook+12.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/5dcb127b-3061-40ec-85fb-f92a6120af8f/vmi-parent-brochure-no-back.png</image:loc>
      <image:title>Projects - Designing for Belonging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/47d442e4-3e1a-4d5a-9e44-7ead00142f0a/women-different-kind-of-graduate.jpg</image:loc>
      <image:title>Projects - Designing for Belonging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/holding-trust-during-uncertainty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/356e76f7-7ec2-462f-a5f3-bb6a756b127d/WLU-travel-brochure-exterior.jpg</image:loc>
      <image:title>Projects - Holding Trust During  Uncertainty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/5696f373-bb00-440b-b527-920c5e72a06b/wlu-travel-brochure-inside-spread.jpg</image:loc>
      <image:title>Projects - Holding Trust During  Uncertainty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1771261996536-F3MKPU8PNX1UQQ8Z153U/laptop-virtual-tour.png</image:loc>
      <image:title>Projects - Holding Trust During  Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/8225d918-6eb4-4c70-ba60-c84d1d865b96/WLU-Viewbook-no-background2.png</image:loc>
      <image:title>Projects - Holding Trust During  Uncertainty - Make it stand out</image:title>
      <image:caption>Washington and Lee’s Viewbook highlighted accessibility and achievement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1732276737934-4VZBDBHXCFNXL7POL4F5/WLU-Search.png</image:loc>
      <image:title>Projects - Holding Trust During  Uncertainty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/73e2cb45-a503-4635-8d30-924bd08f9a08/Counselor+Poster+2021-22-Side+A_Page_1.jpg</image:loc>
      <image:title>Projects - Holding Trust During  Uncertainty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/cdc1066b-96b2-4f19-8a9e-3fb22b128a44/Counselor+Poster+2021-22-Side+A_Page_2.jpg</image:loc>
      <image:title>Projects - Holding Trust During  Uncertainty</image:title>
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  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/ai-ready-content-at-scale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/81fee9dc-5f36-43a0-95fa-684d91dccdf2/microelectronics-1.png</image:loc>
      <image:title>Projects - AI-Ready Content at Scale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/6c92cf1f-df8b-47dd-9577-0bcc76dd455d/microelectronics-3.png</image:loc>
      <image:title>Projects - AI-Ready Content at Scale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/32ae377c-dec7-488f-83bd-8070717d8080/microelectronics-2.png</image:loc>
      <image:title>Projects - AI-Ready Content at Scale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/digital-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/0a3d3031-4b26-45ca-9352-1c4cbfd35d0e/vmi-old-laptop-mockup.png</image:loc>
      <image:title>Projects - Modernizing a Historic Brand - VMI’s website was more artifact than asset.</image:title>
      <image:caption>VMI’s existing website was more artifact than asset—outdated tech, fragmented content, and a structure that left users guessing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1728501368634-XCM4WUD5IXVIRPHCAJ2I/vmi-kate-home.png</image:loc>
      <image:title>Projects - Modernizing a Historic Brand - vmi.edu</image:title>
      <image:caption>vmi.edu – Public storytelling and institutional narrative</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055773753-EKR9PESIU1V8REL814JU/vmi-portal-homepage-2.png</image:loc>
      <image:title>Projects - Modernizing a Historic Brand - myvmi.edu</image:title>
      <image:caption>myvmi.edu – Internal tools and resources for current students, faculty, and staff</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1718055747533-95MOIJCJ6HYTP4QF5GBQ/inside-vmi-homepage.png</image:loc>
      <image:title>Projects - Modernizing a Historic Brand - inside-vmi.edu</image:title>
      <image:caption>insidevmi.edu – Recruitment-focused portal for prospective cadets and families</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/3f6a87db-b9f9-473f-adb6-dd01d04c5422/www.vmi.edu_.png</image:loc>
      <image:title>Projects - Modernizing a Historic Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/team-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/digital-first-recruitment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1733688005293-DORZCLCBE743UFHO1C6H/wlu-homepage.png</image:loc>
      <image:title>Projects - Growth During a Downturn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1728483091470-YUJ0LDPDOZK15U6KTIME/wlu-publications-trakcer.png</image:loc>
      <image:title>Projects - Growth During a Downturn</image:title>
      <image:caption>Rather than designing a website, we built a system, one that could evolve with changing technology and audience expectations.</image:caption>
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  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/humanizing-global-defense</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/1736436858202-TFY9NHVNZ0RV2B138BXM/ng-home-manta.png</image:loc>
      <image:title>Projects - Humanizing Global Defense - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/47d17453-a7c8-4061-81df-eb84483db614/ibcs.png</image:loc>
      <image:title>Projects - Humanizing Global Defense - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6660439c85fd91756c310281/e8b97679-182c-4ebd-b0ad-3b17bd3f42ca/ng-homepage.png</image:loc>
      <image:title>Projects - Humanizing Global Defense - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/category/MarTech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.communikatedesign.com/projects/category/Recruitment+Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
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